Marie Stopes International Organisation Nigeria (MSION) is a results-oriented Social Business, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.

MSION is part of Marie Stopes International’s Global Partnership which is in over 37 countries worldwide.  

The incumbent will use:

￭ initiative        ￭ energy            ￭ persistence                 ￭ results orientation

￭ drive               ￭ integrity         ￭ enthusiasm                 ￭ commitment to personal development            

To further MSI’s partnership mission: enabling individuals to have children by choice not chance.

Summary Objective for Position:

MSION currently have in her portfolio a range of prescription-only-medicines in the Sexual & Reproductive Healthcare (S&RH) category, including Misoprostol (Misoclear) and Misoprostol and Mifepristone combo (Mariprist). We are also in the stage of growing the portfolio to include other POMs, including products for management of erectile dysfunction (Tadalafil & Tadalafil + Depoxetine), antibiotics and antimalarials and also other routinely used medical consumables, including syringes & needles, gloves, and catheters.

This planned expansion under the social marketing (SM) channel is in alignment with the MISION to deliver a sales income of +5M GBP by 2023 that will ensure sustainability and profitability.

Key success factor to achieving this is accurate market analysis that will include details on the market characteristics (market size and growth-revenue, units, prescriptions, days of therapy, patient types, market share development, number of competitors, market trends, market attractiveness etc); competitor’s characteristics (product characteristics, competitor marketing strategies, sales force activities, pricing analysis); consumer characterization (desires and unmet needs). Based on the above, the Marketing Manager (Ethicals) will support the social marketing channel of MSION by delivering on the following key responsibilities:

Overall Responsibility:

The Product Manager (Ethical) will be in charge of all demand / prescription generations and Health care Practitioners engagement activities across the entire pharmaceuticals (POM & OTC) products for the Social Marketing channel

• Determines customers' needs and desires by specifying the research needed to obtain market information.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
• Assesses market competition by comparing the company's product to competitors' products.
• Provides source data for product line communications by defining product marketing communication objectives.
• Obtains product market share by working with sales team to develop product sales strategies.
• Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
• Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
• Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
• Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with procurement and logistic department.
• Launch / Introduces and markets new products by developing time-integrated launch and Go-to-Market plans.
• Determines product pricing by utilizing market research data; reviewing product and sales costs; anticipating volume; costing special and customized orders.
• Improve Field Force product knowledge by trainings and coaching.
• Maintains professional and technical knowledge by attending conferences of key target groups (e.g. Pharmacists, Doctors, Nurses etc), educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

Behaviours

Successful performance at MSION is not simply defined in terms of ‘what’ people achieve, but equally is about ‘how’ people go about their jobs and the impact that they have on others. There are 13 key behaviours that MSION expects in all employees. Performance is measured against these. They are defined below:

Qualifications, Capabilities/Skills and Experience

• A first Degree in Pharmacy, with post graduate degree in marketing/marketing communication, and technical expertise in marketing in a very commercial organization.
• A background in managing Pharmaceuticals (POMs & OTCs), and particularly S&RH products, is an added advantage.
• Minimum 3-5-year experience in a similar position.
• Excellent verbal and written communication skills
• Strong communication skills – both written, verbal and presentation.
• Analytical and strategic thinker
• Excellent writing, organizational, teamwork and multitasking capabilities, and interpersonal communication skills.
• Good people and communication abilities including training skills.
• Ability to work well with others in team environments.
• Extensive working knowledge of Microsoft Office.
• Ability to manage a high-level workload and meet tight deadlines.
• Prochoice.