About the Organisation

Marie Stopes International Organisation Nigeria (MSION) is a result-oriented Social enterprise, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.

MSION is part of Marie Stopes International’s Global Partnership which is in over 42 countries worldwide.  

The core responsibility of this post is to use your:

￭ initiative        ￭ energy          ￭ persistence               ￭ results orientation

￭ drive             ￭ integrity         ￭ enthusiasm               ￭ commitment to personal development           

To further MSI’s partnership mission: enabling individuals to have children by choice not chance.

About the role: 

This role is part of the Marketing and Strategic Communications Team working directly to support improved clientele for the centre channel (MSION Clinics) and with the overall direct responsibility for all demand creation, marketing, and visibility creation of all Marie Stopes Nigeria clinics/medical centres.

S/he will be responsible for the marketing, commercial growth, and overall marketing strategy for clinic/Hospital services across our network of Mini-clinics, Centers, Medical centers and maternity/hospitals.

S/he will lead the drive for incremental clients’ base and expand the geographic span of “patients-pull” to MSION centres with evident growth in client visits.

S/he will lead engagement with cross-functional partners, health care providers and associations to build an expanded referral network for centres, interface with internal and external stakeholders to seal all deals that generate income, social impact and support profitability and sustainability of the centres.

The post holder is required to demonstrate initiative; energy; persistence; results orientation; drive; integrity and discretion; enthusiasm; and commitment to personal development in the excellent delivery of work against these responsibilities. 

The position will be based in MSION Nigeria support office and will work closely with supporting teams and travel often to back field activities across various centers.

Duties and Responsibilities:

1. Develop strategies and execute action plans to drive client visits and commercial success and sustainability for MSION hospitals ? :

• Annually conduct a landscape, market, competition, and patients / clients’ needs analysis specific to each of MSION clinics. Use the insights to develop service offerings, marketing plans and strategy to fit the needs and potential of each of the Clinic / Centre.
• Determines customers' needs and desires by specifying the research needed to obtain market information.
• Develop and execute marketing strategy/ initiatives/campaigns tailored to each MSION Clinic to successfully sell services that will increase client visits, generate incremental revenue, and maintain existing customer relationships and revisit.
• Develop and lead all new clinic activation plans and post launch marketing activities.
• Develop clinic brochures and fliers working with the communications team.

1. Business Development & Operational Efficiency:

• Work with Centre Channel Lead and team members to evaluate profitability of existing and new service offerings with a view to grow each clinic’s “bouquet of services” for sustainability.
• Work with the clinic team to identifying specialty practices or consultants who can help increase marketing value for the Clinics.
• Use market research to identify new service offerings, underserved markets (for geographical expansion), innovative and profitable clinic business models.
• Lead corporate marketing, collaborations, and consultancy partnership between MSION clinics and private sector healthcare providers (HMOs, Institutions, Hospital Chains etc)
• Lead implementation of efficient customer service and experience promotions
• Responsible for creating and maintaining service catalogue / offerings and pricing strategy and clients profiling.

1. Drive digital Marketing Campaigns for the centres with Measurable ROI:

• Work with the Digital Marketing team to design and execute centre specific digital campaigns.
• Grow MSION Centres digital footprint and positive perception.
• Develop specific service package content for digital promotion.
• Develop monthly digital marketing plans, monitor, review, and report on each marketing activity, analyze clinic posts for client engagement insights and results, and share weekly performance report with line managers.
• Own and manage the marketing budget for the clinics.
• Work with the digital marketing team to develop and deploy clinic blog posts, videos, email marketing and other related materials for digital promotion and website update.
• Weekly evidence and insights report using business meaningful analytics metrics.
• Maintain a solid foundation of customer knowledge and awareness around the client’s journey at MSION centres

1. Support in Design & Implementation of effective youth intervention strategy:

Lead demand creation and marketing activities that will increase appeal for MSION centre services among the youth population working with the youth Work with the Youth Strategy advisor

• Identify and work with champions in tertiary institutions and youth club to champion visibility for MSION products and services in and around identified tertiary institutions while referring clients to MSION Clinics.
• Set up youth referral linkages for PAC in MSION Clinics via identified influencers and referral points.
• Identify and facilitate MSION’s participation at relevant youth events that would grow youth interest in favour of MSION services.

1. Reporting, Monitoring and Evaluation

• Set up daily and weekly activity tracking and monitoring tools to track and report activities of Centre marketers and all centre marketing activities.
• Field Test appropriate marketing contents with the communications and TSD teams for validation before deployment
• Prepare and submit monthly technical, progress and program monitoring reports to MSION and donors according to schedules and guidelines or as relevant for management decision to line managers.
• Use routine data from CliC and the Marketing Activities Reporting (MAR) template to target demand generation effort and reach clients better.

1. Others

• From time to time carry out any other duties as reasonably requested by the line manager and/or management
• Willingness to travel within and outside the country as maybe required.

 Attitude / Motivation:

• Pro-choice
• Motivated personally and professionally to develop self and others
• Willingness to travel as requested.

Qualifications and Requisite Skills:

• BSc/BA Degree in communication, Arts, marketing and related field; MA/MSc in these areas would be an added advantage

• Proven abilities to set priorities, to multi-task, and to work collaboratively across technical disciplines
• Possess outstanding professional reputation and have strong demonstrated interpersonal, written, and oral presentation skills
• Strong results orientation, with the ability to challenge existing mind-sets and provide reasons and solutions for change
• Excellent spoken and written English
• Good computer skills (particularly Word, Excel and database)
• Technical expertise in the area of demand creation/marketing, social marketing, reproductive health, maternal, HIV and/or child health preferred

Experience:

• A trained service marketing with a good knowledge on marketing chain business especially in healthcare and/or hospitals.
• Have relevant experience in similar position especially with direct client marketing
• Possess high level representation and strong presentation skills
• Good experience in work with A&P budgeting and working with agencies in healthcare or hospital network client marketing
• Demonstrated ability to coordinate closely with government staff, effectively manages their expectations, and builds capacity

Skills:

• Ability to lead team and work well with others in team environments
• Good Business analytic skills and the ability to use it to drive business improvement.
• Proven excellent technical oral, written, and editing abilities
• Ability to present and write for multiple audiences
• Extensive working knowledge of Microsoft Office
• Must be able to satisfy stakeholders
• Should be able to work in deadline driven/results orientated atmospheres
• Strong people management skills
• Strategic guidance and planning skills