Marie Stopes International Organisation Nigeria (MSION) is a results-oriented Social Business, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.
MSION is part of Marie Stopes International’s Global Partnership which is in over 37 countries worldwide.
The core responsibility of this post is to use your:
￭ initiative ￭ energy ￭ persistence ￭ results orientation
￭ drive ￭ integrity ￭ enthusiasm ￭ commitment to personal development
To further MSI’s partnership mission: enabling individuals to have children by choice not chance
About the role:
This role is part of the Integrated Marketing Communications Team working directly to support improved clientele for the commercial division of centre channel (MSION Clinic) and with the overall direct responsibility for all demand creation and visibility creation of our various clinics.
S/he will be responsible for the marketing, commercial growth and overall marketing strategy for Service deliveries in MSION Clinics.
S/he will support the centres’ management, service providers and mobilization / SBBC team to drive incremental clients base and expand the geographic span of “patients-pull” to MSION centres with evident positive growth in client visits.
S/he will, as well, engage with cross-functional partners, health care providers and associations to ensure successful implementation of programs and projects. Interface with internal and external stakeholders to close projects that generate incremental revenue, social impact and support increased profitability of the centres.
The post holder is required to demonstrate initiative; energy; persistence; results orientation; drive; integrity and discretion; enthusiasm; and commitment to personal development in the excellent delivery of work against these responsibilities.
The position will be based in Integrated Marketing and Communication directorate of MSION’s Abuja, Nigeria support office and will work closely with supporting teams and travel often to back field activities across various centers.
Duties and Responsibilities:
A: Develop strategies and execute action plans to drive client visits and commercial success and sustainability for MSION clinics:
III. Support healthcare services launch / relaunch readiness with full involvement of all stakeholders / team members, to ensure service offerings are defined prior to launch and are aligned to MSION & MSI standards
B: Business Development & Operational Efficiency:
C: Drive all Marketing Campaigns and application of digital and on-line media with Measurable ROI:
D: Support in Design & Implementation of effective youth intervention strategy:
Work with the Youth Strategy advisor to identify and work with tertiary institutions club that would champion MSION core values to create visibility for MSION products and services in and around identified tertiary institutions while referring clients to MSION Clinics
E: Reporting, Monitoring and Evaluation
Summary of Key Responsibilities
Use actionable insights, identify services relevant and specific to each of MSION clinics and develop strategies and execute action plans for commercial success for the Clinics
Propose new service delivery options, partnerships, collaborations etc with agreed result in potential target clinic. Launch new services / relaunch existing services for better outcomes
Development and execution all marketing initiatives and campaigns (including direct to clients and social / digital media campaigns)
Drive youth engagement and use of digital / Social Media and other above-the-line platforms , especially for new launch life style product (condoms).
Increase client visits and services uptake for MSION centres. This should translate to Increased incomes and profitability to drive growth and expansions as planned in strategic business plan for the Center Channel.
Measurable ROI and sustainable Increases in uptakes for at MSION clinics and expansions in partnership with relevant external stakeholders (HMOs, Institutions etc)
Drive increase in client visits and youth engagement / uptake of services in MSION centres.
All activities on support impact to deliver on MSION’s clinics key expectations of Income and Sustainability
Grow visibility and brand awareness with youths for MSION centres (consistently grow youth number).
Drive digital and social media engagements for MSION’s clinics
Attitude / Motivation:
Qualifications and Requisite Skills: