Job Information
Marketing Manager
Overview
Job Type: Full-Time
Duration:
Department: Sales and Marketing
Job Category: Sales and Marketing
Posted: 13-06-2019
Stop Publishing: 
City: 
State: 
Travel Required: 
Requirements
Minimum Education: Bachelors Degree / HND
Degree Title: Pharmacy
Minimum Experience:
Age: -
Job Status
Job Status: Interviewing
Start Publishing: 13-06-2019
No of Jobs: 1
Stop Publishing: 04-07-2019
Description

Marie Stopes International Organisation Nigeria (MSION) is a results-oriented Social Business, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.

MSION is part of Marie Stopes International’s Global Partnership which is in over 37 countries worldwide.  

The incumbent will use:

■ initiative        ■ energy          ■ persistence               ■ results orientation

■ drive             ■ integrity         ■ enthusiasm               ■ commitment to personal development       

To further MSI’s partnership mission: enabling individuals to have children by choice not chance.

 

Summary of the role:

MSION intends to expand its products portfolio to include Lifestyle / Sexual & Reproductive Healthcare (S&RH) products, to compliment current MA products (Misoclear and Mariprist).

This will take off in Q1 2019 with launch of “Fire Brand” Condom and Back-Up (Emergency Contraceptive).

The aim is to consistently grow the business with planned new launches including Tadalafil & Tadalafil + Depoxetine (for Erectile Dysfunction), delayed-sprays and gels for men (for premature ejaculation), Pregnancy Test Strips and Ovulation Kit (for women), and also other routinely used medical consumables, including syringes & needles, gloves, and catheters.

This planned expansion under the social marketing (SM) channel is in alignment with the MISION to deliver a sales income of +10M GBP by 2024 that will ensure sustainability and profitability.

Key success factor to achieving this is accurate market analysis that will include details on the market characteristics (market size and growth-revenue, units, prescriptions, days of therapy, patient types, market share development, number of competitors, market trends, market attractiveness etc); competitor’s characteristics (product characteristics, competitor marketing strategies, sales force activities, pricing analysis); consumer characterization (desires and unmet needs). Based on the above, the Marketing Manager will support the social marketing channel of MSION by delivering on the following key responsibilities and corresponding KPIs:

Analysis and Identification of Key Competitors and Development of Specific Strategy to deal with threats Posed.

 

Propose activities with agreed result in potential target audiences for MSION existing and new products. Launch new products.

 

Development of new marketing initiatives and strategy designs for MSION new products and their launches.

 

Drive youth engagement and use of digital / Social Media and other above-the-line platforms, especially for new launch life style product (condoms).

 

Grow the leadership position and market share of MSION MA brands (Misoclear and Mariprist)

 

Key Activities:

1.    Development of strategic market planning analysis by identifying foreseeable threats, opportunities, competitors, product positioning, segmentation, for new life-style products business and existing MA products.

2.    Preparation of detailed social marketing promotional and campaign materials for current and new products with contents and designs

3.    Analysis and identification of key targets from a range of potential target groupings for MA and Lifestyle products

4.    Conduct consumer-centric activities with agreed target groups that result in them using MSION lifestyle products

5.    Reporting on impact of marketing activities in relation to projected targets for each year.

6.    Conduct quick landscaping of competitors and products and core clients or users of the products.

7.    Develop effective strategy to position MSION new products leading to substantial market segments secured

8.    Marketing plans reviewed and agreed to by the SMT

9.    Monthly activity plans developed and shared

10.  Lead in the development of marketing strategies for the MSION new products brand promotions.

11.  Conduct mentorship trainings for MSION staffs related to the marketing of current and new MSION products.

12.  Provide leadership in the promotion and launch MSION MA and life-style products.

13.  Carry-out any other duties as reasonably requested by the line manager and/or management.

14.  Maintains professional and technical knowledge by attending conferences of key target groups (e.g. Pharmacists, Doctors, Nurses etc), educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

1.    Design a systematic approach to track increase in market shares for MSION lifestyle products. This should translate to Increased incomes and profitability to drive growth as planned in strategic business plan for the Social Marketing Channel.

 

2.    Design marketing and brand building programs and activities that will ensure sustainable Increases in uptakes for MSION lifestyle Products portfolio to be able to amongst the first 5-brands in all the categories we MSION have products, including the condoms, delayed sprays & gels, emergency contraceptives etc.

 

3.    Drive demand and prescription generation to retain Misoclear and Mariprist as gold standard for MA in Nigeria.

 

4.    Ensure systematic tracking of MSION Lifestyle-Products sales.

5.    Ensure that all activities on products marketing support impact to deliver on MSION’s key expectations, Income and Sustainability

 

6.    Grow visibility and brand awareness for MSION Products trackable with increase in # of outlets stocking MSION life-style brands.

 

7.    Achieve minimum additional 2 new launches yearly from 2019.

 

8.    Drive digital and social media engagements for MSION’s lifestyle brands.

 

 

 

 

 

 

 

 

MSION Behaviours / Core Values / Statement

Work as One MSION

  • You contribute, use, and share accurate data and evidence to improve understanding, insight and decision-making across MSI, enabling us to maximize our ability to influence others
  • You share relevant knowledge, expertise and resources to strengthen teamwork and prevent duplication of effort
  • You actively work as part of a team, providing support and flexibility to colleagues, demonstrating fairness, understanding and respect for all people and cultures.

Show courage, authenticity and integrity

  • You hold yourself accountable for the decisions you make and the behaviours you demonstrate
  • You are courageous in challenging others and taking appropriate managed risks.

Develop and grow

  • You seek feedback to enable greater self-awareness and provide the same to others in a way which inspires them to be even more effective
  • You manage your career development including keeping your knowledge and skills up to date.

Deliver excellence, always

  • You strive to consistently meet and exceed expectations, putting clients at the centre of everything, and implement smarter, more efficient ways of performing your role
  • You build and maintain effective long-term working relationships with all stakeholders, and are a true MSION ambassador.

Leadership (For Leaders only)

  • You inspire individuals and teams, through situational leadership, providing clear direction
  • You seek and provide opportunities which motivate team members, helping to develop skills and potential whilst strengthening our talent and succession pipeline
  • You are aware of emerging developments in our sector, demonstrating strategic insight about our clients and business and encourage this in your team
  • You articulate a vision of the future which inspires and excites others.

MSION CORE VALUES:

  • Mission driven: With unwavering commitment, we exist to empower women and men to have children by choice not chance
  • Client centered: We are passionate about our clients and dedicate our efforts to delivering agreed objectives to the highest possible quality
  • Accountable: We are accountable for our actions and take responsibility for everything we do to ensure long term sustainability and increased impact
  • Courageous: We recruit and nurture talented, passionate and brave people who have the courage to push boundaries, make tough decisions and challenge others in line with our mission.
Qualifications

Qualifications, Capabilities/Skills and Experience

  • A First Degree in Pharmacy, with post graduate degree in marketing/marketing communication, and technical expertise in marketing in a commercial organization.
  • A background in managing Pharmaceuticals (POMs & OTCs), and particularly sexual and reproductive healthcare (S&RH) products, is an added advantage.
  • Excellent verbal and written communication skills
  • Strong communication skills – both written and verbal.
  • Analytical and strategic thinker
  • Excellent writing, organizational, teamwork and multitasking capabilities, presentation and interpersonal communication skills.
  • Good people and communication abilities including training and skills.
  • Ability to work well with others in team environments.
  • Ability to manage a high-level workload and meet tight deadlines.
  • Prochoice.
Prefered Skills
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