Responsibilities

KPI

Analysis and Identification of Key Competitors and Development of Specific Strategy to deal with threats Posed.

Propose activities with agreed result in potential target audiences for MSION existing and new products. Launch new products.

Development of new marketing initiatives and strategy designs for MSION new products and their launches.

Drive youth engagement and use of digital / Social Media and other above-the-line platforms, especially for new launch life style product (condoms).

Grow the leadership position and market share of MSION MA brands (Misoclear and Mariprist)

Key Activities:

1.    Development of strategic market planning analysis by identifying foreseeable threats, opportunities, competitors, product positioning, segmentation, for new life-style products business and existing MA products.

2.    Preparation of detailed social marketing promotional and campaign materials for current and new products with contents and designs

3.    Analysis and identification of key targets from a range of potential target groupings for MA and Lifestyle products

4.    Conduct consumer-centric activities with agreed target groups that result in them using MSION lifestyle products

5.    Reporting on impact of marketing activities in relation to projected targets for each year.

6.    Conduct quick landscaping of competitors and products and core clients or users of the products.

7.    Develop effective strategy to position MSION new products leading to substantial market segments secured

8.    Marketing plans reviewed and agreed to by the SMT

9.    Monthly activity plans developed and shared

10.  Lead in the development of marketing strategies for the MSION new products brand promotions.

11.  Conduct mentorship trainings for MSION staffs related to the marketing of current and new MSION products.

12.  Provide leadership in the promotion and launch MSION MA and life-style products.

13.  Carry-out any other duties as reasonably requested by the line manager and/or management.

14.  Maintains professional and technical knowledge by attending conferences of key target groups (e.g. Pharmacists, Doctors, Nurses etc), educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

1.    Design a systematic approach to track increase in market shares for MSION lifestyle products. This should translate to Increased incomes and profitability to drive growth as planned in strategic business plan for the Social Marketing Channel.

2.    Design marketing and brand building programs and activities that will ensure sustainable Increases in uptakes for MSION lifestyle Products portfolio to be able to amongst the first 5-brands in all the categories we MSION have products, including the condoms, delayed sprays & gels, emergency contraceptives etc.

3.    Drive demand and prescription generation to retain Misoclear and Mariprist as gold standard for MA in Nigeria.

4.    Ensure systematic tracking of MSION Lifestyle-Products sales.

5.    Ensure that all activities on products marketing support impact to deliver on MSION’s key expectations, Income and Sustainability

6.    Grow visibility and brand awareness for MSION Products trackable with increase in # of outlets stocking MSION life-style brands.

7.    Achieve minimum additional 2 new launches yearly from 2019.

8.    Drive digital and social media engagements for MSION’s lifestyle brands.

Initiative: Thinking ahead and taking action to make the most of opportunities by finding the optimum solution

Innovative: Thinking creatively so that ideas generated create a positive outcome

Effective Communication: Communicating through active listening and good questioning techniques, using appropriate body language, ensuring information is clear and concise.

Team Player: Working as part of a team by being supportive, flexible and showing respect for each other

Responsive: Being responsive to changing priorities and demands

Working Efficiently: Planning, prioritising and organising work to ensure work is accurate and deadlines are met

Sharing Information: Sharing information and knowledge whilst maintaining confidentiality

Focus on Learning: Taking responsibility for keeping knowledge and skills updated and for seeking opportunities to develop further

Commitment: Awareness and understanding of goals, vision and values and how your role impacts on this and going the extra mile to meet role requirements

Driven: Drive and determination to deliver results

Regular reporting will indicate ability to conceive, design and deliver on results

Accountable: Taking responsibility for appropriate decisions that you make, and the actions and behaviour you demonstrate

Embracing Change: Openness to embracing change within the organisation and being able to adjust plans/activities accordingly