Marie Stopes Nigeria (MSION) is a results-orientated Social Business, which uses modern management and marketing techniques to provide reproductive health care and allied services. MSION’s goal is to meet the needs of underserved Nigerians and dramatically improve access and use of a range of reproductive health services.
MSION is part of Marie Stopes International’s Global Partnership which is in over 37 countries worldwide.
The post holder is required to demonstrate: initiative; energy; persistence; results orientation; drive; integrity and discretion; enthusiasm; and commitment to personal development to further MSI’s partnership mission of enabling individuals to have children by choice, not chance.
The Director of Integrated Marketing & Communications (DIMC) will provide strategic leadership to drive MSION’s customers’ and potential clients’ growth and usage of MSION services via digital marketing and new social media channels while maintaining a strong and competitive on-line presence for MSION’s operational environments. The DIM will oversee MSION social marketing drives, all demand creation and community-based mobilization activities, effective and efficient operations of the contact centre and centres’ operations, and the overall marketing activities of MSION across all the service delivery channels. S/He will be responsible for planning, organizing, directing, coordinating the overall marketing activities of all channels and sales activities of the social marketing channel and ensure its profitability.
The Director of Integrated Marketing & Communications will have supervisory responsibilities over MSION New Media Demand Creation Coordinator (NMDCC), MSION Digital/Marketing Manager, MSION Senior Social Marketing Advisor, MSION MSION Contact Centre Coordinator (?), and MSION Community-Based Mobilisation Manager ensuring their collective sales, demand creation and marketing activities contribute significantly to MSION customers’ growth and uptake of services.
The Director of Integrated Marketing & Communications will be responsible for increased sales of MSION social marketing, family planning and reproductive health products as well as effective utilization of contact centre as a hub for the organisation’s social marketing and demand creation activities.
The Director of Integrated Marketing & Communications will ensure the optimization of MSION’s customers’ growth funnel and pipelines, lead in developing strategies for reaching new customers and potential clients.
The Director of Integrated Marketing will create media and new social media platforms that will ensure MSION’s organizational visibility and core messaging alignments and facilitate the the use of key performance indicators (KPIs) measurement of digital marketing campaigns and marketing activities against set goals
Integrated Marketing Team Leadership
Sales and Marketing of Pharmaceutical/FP/SRH Products
Integrated Marketing Strategy/Plan and it Implementation
Coordinate Targeted Marketing Promotions, Campaigns and Advertising
Coordination with MSION’s Programme and Operations Department
Qualifications, Skills & Experience: